What every piece is checked against

Before anything reaches you, Launch Your Investing runs it against your industry’s advertising rules. These are the lines it will not let a draft cross.

• Naming or describing a specific offering on any public channel
• “Now accepting investors,” “our next deal,” “join the next deal,” “spots left,” “closing soon”
• Any call-to-action that invites a reader to invest, reserve, commit or request documents
• Linking a public post to a deal room, subscription document or offering memorandum
• “Guaranteed,” “guarantee,” “risk-free,” “no risk,” “can't lose,” “safe investment”
• “Principal protection,” “principal protected,” “downside protection,” “capital preservation guaranteed” — a structural-sounding phrase that is a promise of return of capital
• “Double your money,” “get rich,” “passive income machine”
• Any target, projected or historical return, preferred rate, split, cash-on-cash or IRR figure
• A past deal's result quoted without that offering's own disclosure — it becomes a claim about the next one
• Occupancy, rent, valuation or distribution figures for an owned asset
• Comparing the sponsor's performance to an index, a competitor or an asset class
• Naming an investor, or anything that identifies one
• Implying an investment is suitable for the reader, or for anyone